Monday, December 6, 2010

update to last post: And So It Begins

Well, just as we were discussing speeding up the fashion cycle and access for all... It was recently announced that NY Socialite Lauren Santo Domingo has partnered with an ex-Gilt founder to launch a site- Moda Operandi- that will allow shoppers to buy from the runway 48 hours after the show has taken place. It will work like a trunk show- they'll take your orders (with a deposit of course) and you'll receive the pieces when they're ready.

Is that quick enough for you?

1 comment:

Beth Bernstein said...

Oh way too quick. I think there is no mystique anymore that was part of what made the new season's fashion once so desirable. Even as an insider we could not ever get our fix so quickly and i think it can be a high then a let down. And I also think that when you have to wait for something, linger over the magazines, the runway shows on the internet or even order from the designer websites and wait--there is something more satisfactory in this. It's kind of like the old adage about wanting what you can't have...and a little mystery is good for every part of life,
Except possible for jewelry. if it's one of a kind or limited edition, buy it when you see it! You don't want to lose what you will never find again...or in a stone that is an exclusive cut in an color that nature has created one time. Not the same with ready to wear.